DAGHE UN RUC

Daghe un Ruc - End of Year Event of the Liceo E. U. Linussio
Rebranding and Visual Communication Project

During my participation in Giona Maiarelli's workshop at the Academy of Fine Arts in Udine, I worked on the redesign of the coordinated image of the end-of-year event organised by the fashion address of the E. U. Linussio High School in Trieste. The project, assigned to me as an exercise to understand the dynamics between designer and client, aimed to make the event appealing and inviting both to an external audience unfamiliar with the event, and to traders in the fashion industry.

I chose to name the event ‘Daghe un Ruc’, an expression in Trieste dialect meaning ‘give it a push’. This name was meant to reflect the idea of supporting young talents in the fashion industry by offering them an opportunity for visibility through this fashion show.